Server Colocation UK Is Geography Important?
Although the selection of server colocation UK providers is tricky, this article intends only to highlight the importance of location. Among many parameters, it is the one that can affect performance the most, depending on the audience’s location.
It is a universal fact that your pages will load quickly when your server is closer to your user. Hence, it is paramount to check with your provider about all available locations. Do not worry. The location likely influences the cost. However, most certainly the better place will result in a better performance.
So let us discuss why you should give importance to location when on a colocation provider hunt. Moreover, reading this article will also help you pick the right data center and further optimize it.
What Location Has To Do With Site’s Performance
There is no such thing as instant loading websites in the world. Waiting time of a few milliseconds is inevitable. This is unavoidable even if you are opening a highly-optimized website. However, below one second is considered the best in most cases.
A list of factors that decide how quickly a website will load is extensive. Images and scripts are two prominent names. Bloated themes are criminals behind sluggish websites in many cases if you are a WordPress user. Then we also have malfunctioned plugins. A single web page is a collection of many files. Loading web pages requires all of them to be loaded. The larger the files, the more is the loading time.
We have already talked about the crucial role of distance in setting the performance. A bigger distance means you need more time to process the request. Larger processing time, indeed, translates to more loading time. So this factor should still be in your mind. However, faster speeds have resolved it to some extent.
That is why location matters a lot in server colocation UK.
How to Pick the Ideal Location for Your Server Colocation UK Project
Providing only one or a few data centers is a big no for well-reputed web hosts. The established ones will always provide you with more than one option. You can choose the location of your choice. It will not be an expensive choice in most cases.
So what is the next question that arises once you know the location’s importance? Yes, you have to figure out if some location is right. Let us discuss some parameters that can help you land the right option.
Many modern businesses cater to some specific target audience. So when it comes to server colocation UK, think where your target audience resides. For example, a data center near the USA is the best choice if most of your target audience lives in the USA. So check the list of data centers of your potential server colocation UK provider. That kind of information is almost available on the websites of providers. If not, you can contact the addresses or email addresses.
Also, figure out how much performance you can expect from them. But, who will tell you? Of course, any business website will never show the dark aspects of their performance on their website.
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However, a plethora of other websites will give you this information. In addition, you can read the reviews of web hosting providers. Thus, you can pinpoint the one that is worth spending your budget. Do not worry if you have already invested in some bad choices or, to be precise, inappropriate locations. It is never too late to switch.
The best choice would be to reach out to your hosting provider. Request their help to migrate your setup to a new location for better.
On the other hand, if you don’t have the option to move to a different server location, you might consider switching hosts. Then, all you need to do is find a provider that offers multiple data center options and check if they help new users migrate sites to their platform.
What if you have no other choice for location for your upcoming server colocation UK project? Then you may have to change the hosts. Put some time in finding better hosts that provide many data centers at your preferred locations or at least near them. Some of them also offer website migration assistance. Check if your chosen web host does provide it.
However, even if they do not provide, it is not such a big deal. There always is the option of manual migration, which is not rocket science.
Methods to Further Optimize Performance
Before we wrap things up, it’s important to mention that just moving your server to a new location is often not enough to increase its performance drastically.
However, do not expect a sudden rise in performance instantly after moving the server. You may have to compress your images. Also, there can be scripts that have to be minified. It usually happens when a website is not optimized enough to be launched online.
Also, we have talked about how unnecessary plugins can increase the burden for WordPress users. Get rid of them, and you will see a few milliseconds of improvement in your loading time.
In the end, CDN or content delivery network also deserves importance. First, you need to set it up for your website. After setting up correctly generates many cached up copies of your website. It saves these copies on many websites and stores them on different data stores worldwide. This way, it controls the distance element to some extent.
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Conclusion
The location decision is important enough to make or break things. Even the best colocation provider cannot perform to its fullest potential. Distance has a profound impact on loading times.
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