SEO is the science of increasing the visibility of your website in search engines. The goal is to increase organic traffic to your website that does not come from paid advertising.
For example, if you sell shoes, Google should show your web pages to someone who searches for shoes online. You would want your website to be featured at the top. Of course, higher rankings mean more views. And when you have more views, you increase the chances of making sales and conversions.
Hosting & SEO
Among many factors that influence SEO, hosting is the most important one. A good web hosting platform would help you with SEO in many ways. So be very smart in hosting vendor selection to get good SEO results.
However, the scope of this article is not just hosting impacts on SEO. Instead, we will discuss how VPS hosting affects SEO.
VPS Hosting
VPS is one of the most used hosting types. VPS stands for Virtual Private Server, and here is how it works.
Many websites use the same server, but still, they do not share the resources. Every website uses its dedicated resources within a server. One website cannot use the resources of the other one.
Special software called ‘hypervisor’ sits on the bare metal server. This software is the backbone of the VPS system, and it has two basic jobs. First, it allocates resources to every single website. Second, it isolates all websites from each other and ensures no website can use the resources of other websites.
SEO Advantages of VPS Hosting
There are a lot of ways VPS hosting helps you rank your website high on search engines. Here are some of them.
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Good Reliability & Uptime
Having a VPS is just like having a small server of your own. Many other websites are on the same server but are virtually isolated and independent. Their problems will have zero effect on your functions. Any other website has zero impact on your uptime, security, speed, and performance of your website. It is beneficial from an SEO point of view.
Search engines have many ranking criteria for websites. If your website manages to meet them, higher rankings are not a big deal. Uptime is at the top of the list in those criteria. Search engines need to maintain their credibility. If a search engine sends you to a website that is not up, you will not have a reasonable opinion about that search engine. That is why search engines like Google use spiders. These spiders are the algorithms that crawl the websites and do not let a down website get a high rank in the search engine.
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Speed
Similarly, search engines want to satisfy customers by sending them to fast websites rather than slow ones. But, of course, they do not want to lose their customers. So, the speed of the website should be lightning-fast.
Yes, nothing less than lightning-fast is acceptable. People do not wait and close the tab if the website does not load in a few seconds. So, search engines rank fast websites so customers can access the required information without any wait.
VPS Hosting lets you control the speed of your website and make it fast. Dedicated resources and account isolation make the blazing-fast speed possible. Also, traffic may increase suddenly, and you need more resources. VPS lets you scale the resources instantly and not lose traffic. Hence, VPS makes sure your website loads fast, which in turn helps with SEO.
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Root Access
This is the supreme advantage of VPS hosting. You get full access to the server, which means full authority and the highest clearance. Besides, you are free to adjust the website to fit your needs, install custom software, and change configurations.
Also, you can make changes in security configurations that you find best for protection. Also, you can prevent applications from unnecessarily accessing the internet and install third-party applications. In short, you can do a whole bunch of things to add to the security and reliability of the website.
It also helps you with SEO since Google and all other search engines give secure websites a boost in their results.
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Security
Website security is not just essential to get the trust of customers but also the trust of search engines. We all know if one website of the shared server is compromised, it puts all other websites at risk. Sharing a server with a website with poor security would open up many opportunities for hackers with bad intentions for your website.
It would not only make your confidential data accessible to third parties but may also make the website go down. That would also hurt SEO. VPS gives you an isolated environment and a controlled environment. There are no bad neighbors to mess with you.
You May Also Like To Read: Is VPS Hosting The Right Choice for Running a Game Server?
Putting It All Together
SEO is a powerful tool that can help small websites and big companies make huge profits. It is crucial for any business. However, it also needs good content, fast speed, robust security, and uptime. Web hosting also plays a vital role in SEO; choosing a well-reputed VPS host could be the best decision.
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