When you are creating a website and planning on choosing the best web hosting services. You should remember that huge traffic will come through search engines such as Google. When your website ranks on the top of search engine pages because of your products and services you will dominate the market. Here good web hosting is very important for SEO (Search engine optimization).
That is the reason every start-up and grown enterprises spend a huge amount of money and time in performing SEO on their websites. SEO is the practice of ranking your website at the top by using multiple techniques such as content creation and page optimization. Both aspects help search engines to read your web pages with ease and help in building multiple inbound links from other sites.
According to the experts, there are 100s of factors that google takes into account while ranking your site on top. Here the web hosting you use is also an impacting factor in this regard which we often overlook. However, it is very important for your business. In this article, we are going to explain the 5 web hosting factors that can affect your SEO.
Importance of Web hosting
After creating a website, you need a company that can host it. Be careful while choosing the company as your choice will decide the future of your online business. Moreover, if you want that Google should help you increase your traffic in such a competitive market then you need to focus on web hosting.
Factors That Web Hosting Can Have On SEO
Website Uptime/Downtime
These days businesses are conscious about their reputation as they know a little weakness will through them out of competition. That is why they opt to buy web hosting services from a reliable provider. The right decision regarding the selection of web hosting has key importance. It affects the uptime and downtime of your online website. Search engine crawlers visit your website multiple times in a day and check track the time when your website was down. Repeated downtime reports can mark the site with Google and negatively affect your website.
For instance, if your site down rate is only 1% in 30 days which equates to almost 7 hours. This can cause serious damage to your site especially when your business is an e-commerce site that depends heavily on uptime for earning revenue.
However, you should keep one thing in mind your website will face downtime when the web hosting provider will perform any maintenance activity. Therefore, you should ask the provider about the time duration required for such an activity. As some hosts often perform these activities more than others. One can ask for the advice of experts regarding the hosting purchase and avoid unnecessary downtime for your site because of these activities. The ideal situation for any website holder is to buy a hosting plan where the company can guarantee 99.9% uptime throughout the year.
Single point of failure (SPOF) is another factor that can lead to an increased downtime of your website. Therefore, go for the hosting provider which can provide you with add-ons that can prevent such problems.
Speed
Speed is another key factor that can impact search engine optimization. Even google ranks websites on top that have a great loading speed. According to marketers, the standard loading time of the page is 2 seconds. Multiple types of research indicated that the audience will leave your page in case it takes 3 seconds to load. This means 1-second delay can drop your website traffic rapidly.
If we go back to the early 2000s speed was not a ranking factor until 2010 when google saw users jumping here and there because of slow loading times in search of their desired content. The slow speed of the website was also resulting in monetary consequences as they earned less money from ads.
These days speed of your website has become so crucial that users started to rank the reputation of your website by how quickly it loads. Whether how solid your products and services there will be no profit if your site takes seconds to load. Often time hosting companies that provide free-of-cost services don’t put much effort to improve the speed of your site. It is evident that their servers will become overloaded as everyone would try to avail free services.
Which will result in a slower speed of the site that will cause trouble to your site in a number of ways. A slow site irritates customers and they will click on the back button to leave your page. Moreover, Google also doesn’t want to wait and see what is available on a specific page of the site. That is why website owners hesitate to buy a shared hosting plan where there are multiple users on a single server that can reduce your website speed.
While selecting your hosting provider please consider the following resources such as traffic, storage capacity, and requirements of resources. Here a dedicated server is a suitable option for improved speed and better performance. In addition, your hosting provider should provide a CDN (Content Delivery Network) that will reduce the unnecessary delays in the loading time of your web page.
Security
Protection is an important aspect of your website as it contains sensitive information. Therefore, selecting a secure hosting company is the only way to maximize the security of your web pages and entire site. A small business grows because of the trust of its customer which they put in the company for keeping their data safe. Here hosting is not the primary activity of these organizations. Which makes the site exposed to cybercriminals waiting for the window of opportunity. Therefore, try not to experiment with new hosting providers if you want to remain secure in the online world. Today there are numerous hosting providers which guarantee a seamless service in terms of speed, security, and performance.
Location of Web Server
A key factor that can reduce the loading time and speed of your website is the location of your server. For example, if you are using a shared hosting plan it means the data centers are available in the location of the hosting provider which can impact your site speed.
A distant server location can invite a suspect from Google on your website and it can de-rank your website. Therefore, it is ideal to have a location that is geographically close to your physical location. For example, if you are searching for a UK-based business site then sites having UK IP addresses will rank higher in the results of the searches.
That is where a CDN comes into play, a geographically distributed network of data centers and proxy servers that works as a layer in the internet ecosystem. The site owners pay a lump sum to CDN and they further pay to IPS (Internet Service Provider) for the server hosting.
The Google search results rely on the IP address of the server. Additionally, a close physical location will help you bring more traffic. This means the selection of a local host will result in an easy audience. As a result, your website rank will improve.
You Might Also Like to Read: How to Choose the Best WordPress Hosting (2022)
Shared Hosting
Although shared hosting can reduce the speed and efficiency of the site. However, there is a huge debate on the topic share hosting can improve your SEO rankings. Especially when the site owner has a shared IP address. There is mixed information rather shared hosting can have a positive or negative affect on your business. On the other hand, google employees did not share any concrete remarks here. This means there is no clarity on this topic.
Firstly, we must know that a high bounce rate can damage the reputation of your website. While using a shared hosting plan you are sharing the available resources with other users such as IP address and bandwidth. In case any of another user has large traffic, your site will defiantly suffer.
If your business is small having a little amount of traffic you can use shared hosting. When it starts growing and your audience increases as well you might shift to a private hosting plan to offer a seamless user experience.
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