You might face several difficulties while starting your own business. However, naming it is a hard task here, what will you call your blog how will you express things which make up your brand in a few words? Often individuals neglect the part by moving on to other aspects such as capital, expenses income, etc., etc. You should not be taking it easy as your business name will be the identity of what you do later on.
You might wonder why there is so much stress on naming a business. There are several ideas over the internet from which we can copy and move on to other matters. A business is a brand which aware customers of what you are delivering in the market. Keep in mind that an easy-to-remember name can make a huge difference as compared to a name that is hard to read.
Tips for Naming Your Business or Blog
If you don’t focus on a unique name for your business there will be no difference between you and other blogs over the internet. Your name makes you different from others and allows the audience to find out who you are. It’s your business name that shapes the way customers and other businesses perceive you in the industry. In a nutshell, your brand is a simple explanation of who you are and what is your purpose.
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Strong Concept and Meaning
Giving a name to your business that has a meaning behind is better than naming it one that you thought out of a whim. Sometimes these meaningless names might attract the audience but not in the long term. On the other hand, the audience will respond quickly to a brand having a proper meaning. Therefore, choose a name with a strong concept behind which can express your intentions. You can search the internet to have an idea in this regard and come up with a strong nerve-wracking name.
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Trade Mark
A trademark educates the public about the reputation of the brand in the market. When a company or website has a trade mark it is delivering a message that there is a purpose behind its presence in the world. A name without trade mark might not be effective for your business or blog. Therefore, look if you can trademark your business name and earn a huge reputation from the customers.
Moreover, a trademark is also a helpful aspect that prohibits other companies and businesses from poaching your clients. When your business name has a trademark behind it nobody can sell your products or service to anyone without your prior approval.
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Keep Things Simple
Having a strong brand name seems like a good idea. Here you have to ensure it is simple enough for a layman to learn and remember. It is because when you start a new blog you need to market it to the public. When your brand name will be easy to read people will learn and tell it to others. Here you would be getting free publicity because of word of mouth. Therefore, make sure your brand name is as simple as it can be. Try to keep the words as much short as you can. A wordy business or blog name is possibly hard to remember. Here you can take examples such as Nike Adidas, PUMA, etc. These brand names are short enough for everyone to read and write.
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What do you want your name to express?
Ask a question about yourself before naming your new blog. Do you want the name to represent what you are doing? Of course, yes, you would like it that way as it will help the audience to respond and identify with it. There are several ways to go with it but you have to decide what your brand name should represent. It should answer the question that pops up in the head of people when they read it over the internet or in any advertisement. A brand with strong representation will enhance your reputation in the market resulting in an increased customer base with the passage of time.
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Make Sure it’s Reliable
Before giving any name to your business remember that it is going to serve the audience. It means you have to keep your customers in mind while suggesting a name. You must know your audience and what attracts and appeals to them. Your blog/business name is fully capable of pulling people off. Be aware the name you pick should not repel your customers. In case your name fails to attract the customer there are strong chances you might struggle in the market in your initial phase.
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Social media Presence
We are living in a digital era where individuals search the internet and even, have to buy a water bottle. It is a golden chance for you to catch an early audience by making sure your business is available online. When your business is available on the ground it might be seen by the people living in a territory. On the other hand, when your business is available over the internet it will cater to more customers. When people will find it easy to they will attract to your business and the results will be great.
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Google your brand name
This one might be tricky for you to understand. However, we will explain it in a simple way to help you make things easy. Whenever you are brainstorming to decide on a unique name for your business. You need to see whether the word might not be offensive in other cultures. Let’s suppose you want to open a coffee shop business, especially for dogs and you name it Roffee.
The name seems quite unique but, in Europe, it is an offensive work. Here you need to make sure you search things over the internet while doing any activity, especially naming your new business. Do in-depth research on google and then you should name a business.
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Don’t be afraid to make it weird
After all, it’s your business and you have the right to suggest a name for it. Therefore, you don’t need to be afraid if it gets a bit weird. At the end of the day, your audience will remember you by the level of service and response you show to their queries. Therefore, you don’t have to think about it.
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Give Yourself Room
It is evident that you are going to start a business for the purpose of growth and earning huge profits. Therefore, give your business a name that would not affect it afterward. For instance, if you are going to sell ladies’ bags and later on you might ad other items. You have to name your business accordingly which expresses that you are selling multiple items to your customers.
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Ensure To Love It
All of the tips above do not count if you don’t like your business name. It has to scream at you and represent who you are and what you do. If you are comfortable with it for years to come and will love it as much today and 10 years from now, then your biz will thrive. You will work harder on it if you love everything about it, so do not settle!
Conclusion
Business name matters a lot for you and the customer as well. Actually, it is the reflection of your products and services. Your name will become the identity of what you are doing in the market. It’s the brand name that makes you unique from other businesses. Therefore, choose it wisely by following the above step-by-step guide.
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